The One Essential Detail Your Website Needs

Since 2014, we’ve been so honored to provide professional brand and web design for more than 300 creative women in business. Every web design begins somewhere — our online home has certainly undergone transformation after transformation, year after year — but today, we want so share the one essential detail your website truly needs.

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The One Essential Detail Your Website Needs

The one essential detail your website needs is a clear, concise summary of your business: Who you are, what you do, who you serve, and where you serve your clients.

Ideally, this information will be “above the fold” of your Home page, which means this information will be visible before a visitor has to begin scrolling.

For example: “With Grace and Gold is a Minneapolis-based creative studio that serves creative women in business from all over the world through purposeful brand and web design.”

Whether you choose to include this summary in full or in part, it’s important for visitors to know — right away — that they’re in the right place.

If you serve people in a specific location, you might say something like: “With Grace and Gold Photography is a Minneapolis-based wedding photography business, serving heartfelt couples in Minneapolis and Saint Paul, Minnesota.”

Today, we are so hopeful you’ll examine your Home Page, and create a summary like this for your business! That way, your visitors will know they’re in the right place — and that your business is designed to serve them!

With a Bachelor of Science in Business and a Master of Arts in Teaching, Kelly has long had a passion for serving and encouraging diverse women in business. Today, she serves as a college-level Instructor of Entrepreneurship and is honored to serve creative women in business wholeheartedly as co-founder of With Grace and Gold®. 

co-founder and educator at with grace and gold

Kelly Zugay

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