Since 2014, With Grace and Gold® has provided award-winning brand and web design for more than 300 creative business owners.

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Through purposeful brand and web design, our mission is to help creative women in business to consistently book their Ideal Client, grow their business, and experience successful small business ownership.

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3 Tips for Connecting with Your Ideal Client

February 12, 2019

We're award-winning designers, educators, and encouragers. Since 2014, we have provided purposeful branding, web design, and education for more than 300 creative in women in business — just like you!

Here, you'll find an expertly-curated collection of resources and education for your small business success!

CO-FOUNDERS OF
WITH GRACE AND GOLD®

We're Andra and Kelly!

@withgraceandgold • 18.5K

At the end of the day, you don’t need to connect with everyone through your business. Instead, you need to connect with your Ideal Client. When you connect with your Ideal Client, your connection can lead to serving your Ideal Client through your products or services.

When we realize we only need to connect with and serve our Ideal Client to keep our business moving forward, it’s easier to communicate about our products and services. After all, we’re only speaking to “one” person — the person who can benefit from purchasing our products or using our services.

Today, we’re sharing 3 tips for connecting with your Ideal Client!

3 Tips for Connecting with Your Ideal Client

  1. Use your website’s copywriting as an opportunity to connect with your Ideal Client. Often times, business owners believe their website’s copywriting needs to be about them — their business, their experience, their expertise. Instead, your website’s copywriting should meet your Ideal Client exactly where they are. Who is your Ideal Client? Is she facing any challenges? How can your products or services bring your Ideal Client from where they are today to where they want to be?
  2. Speak directly to your Ideal Client through blogging and social media marketing. At With Grace and Gold, we challenge ourselves to begin most blog posts and social media posts with “You.” (You’re a creative business owner who…) By doing so, we can better connect with our audience; they know the content we’ve written has been written for them — to serve them, encourage them, and uplift them.
  3. State exactly who your Ideal Client is. Lastly, don’t forget to share exactly who your Ideal Client is. Your Home Page is a great place to say WHO you serve through your business.

We are so hopeful these tips help you to communicate with your Ideal Client!

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