There are a wide variety of philosophies when it comes to the decision to include your pricing on your website. Over the years, we’ve experimented with both strategies; for a few seasons, we’ve removed our pricing from our website, and for a few more, we’ve included our pricing on our website. In the end, we’ve decided to always include our pricing on our website.
In a word: Transparency.
When a small business owner is pursuing branding and web design for their business, there is so much to consider:
At With Grace and Gold, we want the branding and web design process to be as seamless as it can be, from beginning to end. This means:
By including our pricing on our website, we can create a really seamless process from the very start. We can showcase our values – honesty, authenticity, and transparency – through the way we present our business.
Do you show your pricing on your website? What is your strategy? Share in the comments below!