Why We Include Our Pricing on Our Website | With Grace and Gold

Since 2014, With Grace and Gold® has provided award-winning brand and web design for more than 400 creative business owners.

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Through purposeful brand and web design, our mission is to help creative women in business to consistently book their Ideal Client, grow their business, and experience successful small business ownership.

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Why We Include Our Pricing on Our Website

January 22, 2018

We're award-winning designers, educators, and encouragers. Since 2014, we have provided purposeful branding, web design, and education for more than 300 creative in women in business — just like you!

Here, you'll find an expertly-curated collection of resources and education for your small business success!

CO-FOUNDERS OF
WITH GRACE AND GOLD®

We're Andra and Kelly!

@withgraceandgold • 18.6K

There are a wide variety of philosophies when it comes to the decision to include your pricing on your website. Over the years, we’ve experimented with both strategies; for a few seasons, we’ve removed our pricing from our website, and for a few more, we’ve included our pricing on our website. In the end, we’ve decided to always include our pricing on our website.

Here’s why:

Why We Include Our Pricing on Our Website

Why We Include Our Pricing on Our Website

In a word: Transparency.

When a small business owner is pursuing branding and web design for their business, there is so much to consider:

  • How they’ll get along with the designer or designers they choose,
  • How they’ll ensure they come away with a brand and web design they love,
  • Their worries about committing to an all-new brand and web design,
  • Their anxieties about making a BIG business investment – or outsourcing – for the very first time.

 

At With Grace and Gold, we want the branding and web design process to be as seamless as it can be, from beginning to end. This means:

  • We do our best to ensure information about our business – who we are, who we serve, what we do, what our unique approach is, and how to begin working with us – can be found as quickly and easily as possible.
  • We hope prospective clients will have many of their questions answered prior to connecting with us. We hope they’ll feel informed and educated about this big business investment.
  • We hope our clients will value our transparency – just as we value transparency – and know that the process really is as seamless as we describe.

 

By including our pricing on our website, we can create a really seamless process from the very start. We can showcase our values – honesty, authenticity, and transparency – through the way we present our business.

Do you show your pricing on your website? What is your strategy? Share in the comments below!

 

Kelly and Andra of With Grace and Gold®

ABOUT THE AUTHORS

We're award-winning designers, educators, and encouragers. Since 2014, we have provided purposeful branding, web design, and education for more than 300 creative business owners — just like you!

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