How a Design Proposal Changed Our Business How Using a Design Proposal Can Enhance Your Client Experience

How a Design Proposal Changed Our Business

In small business, one thing is true: there is always a place for learning and growth. Over the years, there is one area of our business we hadn’t changed: our Brand Inspiration Board.

For years, our Brand Inspiration Board was a collage of photography and colors to convey the feeling behind each brand. We noticed, though, our Brand Inspiration Board always caused hiccups. Rather than being perceived as inspiration, the Brand Inspiration Board was often dissected — which took away from our clients’ overall experience.

We believed a Brand Inspiration Board was a standard step in any and every design process, so we left it as-is… Until… we took a step back and realized we could change this step and provide a more seamless experience for our clients. We introduced Design Proposals to our business — and everything changed. Our process has never been more seamless.

Here’s how:

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With a Bachelor of Science in Business and a Master of Arts in Teaching, Kelly has long had a passion for serving and encouraging diverse women in business. Today, she serves as a college-level Instructor of Entrepreneurship and is honored to serve creative women in business wholeheartedly as co-founder of With Grace and Gold®. 

co-founder and educator at with grace and gold

Kelly Zugay

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