As small business owners, we are not only doing our best to master the work we do (photography, design, planning) but we’re also doing our best to master the various, diverse elements of entrepreneurialism – including marketing! At With Grace and Gold, we use an Editorial Calendar to manage our marketing. Along the way, though, we’ve found certain social media platforms simply don’t work well for our type of business. (We’re talking to you, Twitter!) Today, we’re asking the question: Should Facebook be part of your marketing plan?
Since the start of our business journey, Facebook has been a key element of our social media marketing plan. At times, Facebook has been super successful — and other times, we’ve found ourselves asking, “Are our posts being seen?” We’ve boosted posts, we’ve completed marketing campaigns, and along the way, we’ve learned Facebook can be used in unique ways to meet the unique needs of your business.
So, yes, Facebook should be part of your marketing plan — it’s just a matter of how! Here are our tips:
What questions do you have about using Facebook? Share in the comments below!
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