Should Facebook be part of your marketing plan? Key considerations for Facebook and Small Business Marketing

As small business owners, we are not only doing our best to master the work we do (photography, design, planning) but we’re also doing our best to master the various, diverse elements of entrepreneurialism – including marketing! At With Grace and Gold, we use an Editorial Calendar to manage our marketing. Along the way, though, we’ve found certain social media platforms simply don’t work well for our type of business. (We’re talking to you, Twitter!) Today, we’re asking the question: Should Facebook be part of your marketing plan?

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Should Facebook be part of your marketing plan?

Since the start of our business journey, Facebook has been a key element of our social media marketing plan. At times, Facebook has been super successful — and other times, we’ve found ourselves asking, “Are our posts being seen?” We’ve boosted posts, we’ve completed marketing campaigns, and along the way, we’ve learned Facebook can be used in unique ways to meet the unique needs of your business.

So, yes, Facebook should be part of your marketing plan — it’s just a matter of how!  Here are our tips:

  • Post 2-3 times per day. Due to Facebook’s algorithm changes, your posts may not be seen as frequently as they once had been. For this reason, we recommend posting 2-3 times per day. Of course, as you post 2-3 times per day, be sure to…
  • Post diverse content! As you post 2-3 times per day, be sure to post diverse content, ranging from links to recent blog posts to photos. By posting diverse content, you are giving your followers and fans a reason to follow along with you; they’re receiving unique content to meet their needs or pique their interest!
  • Ask for engagement. Finally, ask for engagement from your followers and fans. Ask questions like, “What do you think of this _____?” or “Which style would you choose?” Ask open-ended questions rather than yes or no questions, to increase engagement and to learn about the unique preferences of your followers and fans.

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What questions do you have about using Facebook? Share in the comments below!


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