Newsletter Success: MailChimp versus ConvertKit Choosing Between MailChimp and ConvertKit

Last year, Andra and I were contacted regarding ConvertKit — an email marketing system to use within our business. As long-time users of MailChimp, we were a bit hesitant to learn about ConvertKit… but when we noticed many of the business owners we know and love using ConvertKit, we were excited to learn more and to discover if there was a place for ConvertKit within our business!

Our top questions were:

  1. Will it be easy to move our MailChimp subscribers to ConvertKit?
  2. Will we have access to the same great features and functions within MailChimp?
  3. Will it ConvertKit be as user-friendly as MailChimp?


Today, we’re excited to explore not only the answers to these questions — but also the pros and cons of MailChimp and ConvertKit. We hope you enjoy, and we hope you find the best system for you and your business, too!

Exploring MailChimp

  • Overview: MailChimp is a user-friendly e-mail marketing system. Within MailChimp, you can create lists, campaigns, automations, and so much more. Each template is drag-and-drop, easy to customize, and fairly straightforward.
  • How MailChimp Worked for Our Business: At With Grace and Gold, we created one e-mail list, designed for anyone who may be interested in learning more about our business and in having access to weekly business education. We wrote to our subscribers every Friday with news, updates, and announcements.
  • Cost: The cost for MailChimp varied, depending upon the size of our e-mail list. As our list grew, so did the cost of MailChimp. Here, you’ll find how the number of subscribers can influence the cost of MailChimp.
  • Business Results: At With Grace and Gold, while we loved writing our newsletter with MailChimp, we did not notice any specific business results or outcomes from our newsletter. We were able to see what our subscribers clicked on, but we rarely accessed the data or understood how to use the data effectively. Overall, our newsletter was simply a way for us to stay in touch with those who wanted to stay connected to our business – which is a great blessing! :-)

Exploring ConvertKit

  • OverviewConvertKit is a user-friendly e-mail marketing system. In addition to creating lists, campaigns, and automations, there are a variety of easy to set up, intuitive features designed to help you effectively use your e-mail lists.
  • How ConvertKit Works for Our Business: At With Grace and Gold, we began using ConvertKit at the end of 2016. We created a general list, with our former MailChimp subscribers. Soon, we were able to create an automation campaign – a campaign of “5 Free Resources from With Grace and Gold.” Our campaign was 28 days in length with 8 unique e-mails. We love knowing the e-mail campaign is sending e-mails for us, at any given day or time. Additionally, we created special ‘tags’ to better understand the content of greatest interest to our subscribers. That way, we can give our subscribers more of what they do want and less of what they do not want.
  • Cost: The cost for ConvertKit can be calculated here. Like MailChimp, the cost varies depending upon the size of your e-mail list.
  • Business Results: At With Grace and Gold, we have absolutely loved using ConvertKit. It has allowed us to create really beautiful, modern, minimal campaigns while focusing on content over aesthetic. While we loved the diversity of MailChimp’s templates, we have really loved the simplicity of creating meaningful content for our subscribers. Additionally, we love knowing more about what our subscribers want so we can create the most meaningful content possible!


Have you experimented with MailChimp or ConvertKit? What were your findings?

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