As business owners, it’s easy to become super comfortable and super familiar with our own products, services, and offerings. We get so comfortable, sometimes we begin to use jargon — or terminology unique to our field. Sometimes we assume our clients will understand our jargon, our process, and the ins and outs of the products […]
How to Educate Your Branding and Design Clients
When it comes to branding, there are many steps between understanding your client’s needs and designing a one-of-a-kind brand. One ‘step’ is choosing a brand color palette — and we have to admit — it’s one of our favorite steps! Choosing a brand color palette allows you to solidify the overall aesthetic and direction of […]
Brand Design: Choosing a Color Palette
Whether you’re a new design business owner, or an experienced design business owner, it’s important to choose your services carefully. Maybe you’re new in business, and you’re wondering if the services you’ve chosen to offer are right for you. Maybe you’re an experienced designer, but you want to evaluate or reevaluate your services. No matter […]
Choosing Your Services
As small business owners, we are not only doing our best to master the work we do (photography, design, planning) but we’re also doing our best to master the various, diverse elements of entrepreneurialism – including marketing! At With Grace and Gold, we use an Editorial Calendar to manage our marketing. Along the way, though, we’ve found certain social media platforms simply don’t work well for our type of business. (We’re talking to you, Twitter!) Today, we’re asking the question: Should Facebook be part of your marketing plan?
Since the start of our business journey, Facebook has been a key element of our social media marketing plan. At times, Facebook has been super successful — and other times, we’ve found ourselves asking, “Are our posts being seen?” We’ve boosted posts, we’ve completed marketing campaigns, and along the way, we’ve learned Facebook can be used in unique ways to meet the unique needs of your business.
So, yes, Facebook should be part of your marketing plan — it’s just a matter of how! Here are our tips:
What questions do you have about using Facebook? Share in the comments below!
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